Brand Purpose & Positioning

brand positioning  The Brand Positioning Process · Step 1 Start with your overall business imperatives · Step 2 Research your target clients and competitors  Today's letter: “P” for Positioning “Positioning” is actually quite a large category within the realm of

The most effective brand positioning involves creating a specific and unique place in the market that best reflects a company's unique selling proposition Client results Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope We help you articulate what

Brand positioning can be defined as the space a company owns in the mind of a customer and how it differentiates itself from competitors  หลายคนมักจะเข้าใจผิดว่า Brand Positioning คือ Marketing Tactics ซึ่งในความจริงแล้วนั้น Marketing Tactics คือกลวิธีหรือลูกเล่นรูปแบบหนึ่ง เพื่อให้แบรนด์